From the briefs that were given my group which consists of myself, Laura and Alina have selected to do create a promotional package for the release of an music album which will include a music promo video together with a cover for its release onto a CD, and a magazine advertisement for the release of the album.
Our aim therefore means we must select a genre to follow and then create a CD cover, advertisement and music video to represent it. After much discussion we have come up with the idea to create a promotion for a clubhouse, funky, bassline song. This will appeal to people aged eighteen and above and therefore reflects the very niche market that it is aimed at. Because many of these tracks would be played in a club were you must be eighteen or above to enter. Also many of these people are going to be interested in having a good time dancing and drinking along to the track, this consequently shows the lifestyle choices they make. The style of our music video will therefore represent a new postmodern era as we plan to take elements from the past, present and future mixing them all together resulting in the creation of a eye catching promotion of the latest artist to hit the bassline music industry. Finally the institution that we plan to be signed to is Birmingham bassline, this label reflects the bassline industry and is the epitome of what is out there today. It is the label which our artist is also currently signed to which interlinks the whole project together.
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